Blog - 4 ; Brand History of DOVE
“You can’t build a reputation on what
you are going to do.”
- Henry For
BRAND HISTORY OF DOVE
Dove began its adventure in the United States in 1957, and there has been no looking back since. For almost 17 years, Dove has worked to make beauty a source of confidence rather than concern. Beauty is defined by its uniqueness and sincerity, not by its shape, size, or colour. We provide high-quality things to inspire all women to experience beauty on their own terms. Models are never featured, only women. Women are shown in their natural state. The images have not been digitally manipulated. Young individuals can use the brand to help them build a positive body image and self-esteem.
The Dove logo is one of the most well-known and instantly recognisable
in the cosmetics industry. It features a delicate dove symbol, which serves as
an expression of peace, love, tenderness, and purity, and is a good match for
the brand's products.
Ian Brignell, a well-known Toronto-based lettering designer, created the
logo.
COLOR OF THE LOGO
The yellow colour in
the Dove logo denotes happiness and wealth, while the blue colour represents
the Dove goods' excellence and dependability.
FONT OF THE LOGO
A unique typeface was
created for the Dove logo.
1955-1969
In 1955, the initial
Dove logo was designed with a soothing blue background, white cursive letters,
and a delicate slogan. The logo's upper portion was gold-colored, with a
stylised white dove bird in the right corner. The bird was looking left, with
its smooth abstract wings spread skyward. This design remained with the company
for about 15 years and served as a prototype for the now-iconic logo.
1969-2004
The logo was revised
in 1969, maintaining the original's atmosphere and elegance. It was done in the
same colour palette, but the hues of the different elements of the composition
were altered. On a plain white background, the blue lettering and a golden bird
were now placed. The bird had been redesigned in a more refined manner and was
now flying to the right, symbolising growth and movement.
When it came to the
writing, it used the same typeface as the previous logotype, but the blue hue
gave it more confidence and distinction.
This was the brand's
longest-running logo, having been associated with the well-known toiletries for
35 years.
2004-2012
The company held its
next redesign in 2004, to commemorate the turn of the century and the brand's
continued evolution. The colour palette was kept the same, but the golden bird
was rendered in gradient tones, including white, to provide volume and make
them appear more vibrant and dynamic.
The symbol's position
was also altered. It shifted from the top of the emblem to the bottom, with the
centre point being under the nameplate. The lettering has been improved as
well. The inscription's new typeface featured finer and smoother lines, as well
as clean and elegant shapes. The letter "V" has been totally redesigned,
and is now rendered in a more modern and opulent style.
2012-Present
The new Dive logo was
designed in 2012 and is a direct descendant of the previous one. On a white
background, the bird under the wordmark. There were no major adjustments other
than the dove's gold shade being more intense and the wordmark's typography
being updated.
The letter
"D" now has a shorter curved line, making the logo look more modern
and powerful, while the thin smooth "E" adds grace and finesse.
The logo's
blue-white-gold colour scheme represents compassion, clarity, and luxury, which
the brand strives to provide to its clients together with love and care.
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